get in touch / keep in touch
︎ daniel@drdr.com.br
︎ watch me present at
First Round Los Angeles, 2024
I’m a designer and lettering artist from Rio de Janeiro, Brazil, based in Brooklyn. Currently a Design Director at Jones Knowles Ritchie where I help craft award winning identities for brands around the globe.
I've been active in the design industry developing visual identities for clients in both cultural and corporate realms. Typography is my main area of expertise. I use my deep understanding of letterforms to create neatly structured design systems that help brands and artists communicate consistently across any given platform.
I enjoy collaborating with clients, teammates and partners to come up with visual solutions that are unexpected and strategically sound. Whether I'm leading a branding project or designing a custom lettering piece, I strive to create work that’s not only visually exciting but also ethical and culturally relevant.
experience
JONES KNOWLES RITCHIE (NY)
Design Director
Mar 2026 ︎︎︎ present
Senior Designer
Aug 2022 ︎︎︎ Feb 2026
Designer
Oct 2021 ︎︎︎ Aug 2022
KOTO (LA)
Freelance Designer
Jun 2021 ︎︎︎ Jul 2021
RADIOGRÁFICO (RIO)
Freelance Designer
Jan 2018 ︎︎︎ Apr 2018
ESDI ABERTA (RIO)
Graphic Design Lead
Jan 2016 ︎︎︎ Dec 2017
PLAU (RIO)
Graphic Designer
Rio de Janeiro, Brazil
Jun 2015 ︎︎︎ Dec 2016
education
B.A. GRAPHIC DESIGN
Esdi, Escola Superior de Desenho Industrial
Rio de Janeiro, Brazil
2011 ︎︎︎ 2016
B.A. GRAPHIC DESIGN
Cambridge School of Art
(visiting exchange student)
Cambridge, United Kingdom
2014
Recognition
D&AD, 2026
Blood Cancer United
- Brand Transformation, Silver Pencil
- Graphic Design, Shorlist
- Writing for Design, Shortlist
CLIOS, 2026
Yahoo!
- Design Craft, Bronze
D&AD, 2025
Yahoo! Thirty Shmirty
- Graphic Design, Wooden Pencil
D&AD, 2024
Firehouse Subs
- Illustration / Packaging, Shortlist
LATIN AMERICAN DESIGN AWARD, 2021
Album Artwork / Packaging
NATIONAL TAICHUNG THEATRE, 2014
Typographic Poster Competition, First place
Press
Revista Zum︎︎︎
Fonts In Use – Staff Pick︎︎︎
Creative Doc︎︎︎
Bonde BR︎︎︎
Criacura︎︎︎
Criacura︎︎︎
teaching + speaking
FIRST ROUND LOS ANGELES
Fanta rebrand by JKR
Daniel Rocha & Mackenzie Dragan
Los Angeles, CA
2024
INTRODUCTION TO CALLIGRAPHY
Workshops for small groups
Rio de Janeiro, Brazil
2015 ︎︎︎ 2020
IMPROVISING TOGETHER
Interactive art performance: Making Collaborative Music with Images
University of Aberdeen
Scotland, United Kingdom
2018