get in touch / keep in touch
︎  daniel@drdr.com.br 
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︎ watch me present at
First Round Los Angeles, 2024

I’m a graphic designer and lettering artist from Rio de Janeiro, Brazil, based in San Francisco. I’m currently a Senior Designer at Jones Knowles Ritchie where I help craft award winning identities for brands around the globe.

For the past eight years, I've been active in the design industry developing visual identities for clients in both cultural and corporate realms. Typography is my main area of expertise. I use my deep understanding of letterforms to create neatly structured design systems that help brands and artists communicate consistently across any given platform.

I enjoy collaborating with clients, teammates and partners to come up with visual solutions that are unexpected and strategically sound. Whether I'm leading a branding project or designing a custom lettering piece, I always strive to create work that’s not only visually exciting but also ethical and culturally relevant.

experience
JONES KNOWLES RITCHIE
Senior Designer
New York, NY
Oct 2021 ︎︎︎ present

KOTO
Freelance Designer
Los Angeles, CA
Jun 2021 ︎︎︎ Jul 2021

RADIOGRÁFICO
Freelance Designer
Rio de Janeiro, Brazil
Jan 2018 ︎︎︎ Apr 2018

ESDI ABERTA
Graphic Design Lead
Rio de Janeiro, Brazil
Jan 2016 ︎︎︎ Dec 2017

PLAU
Graphic Designer
Rio de Janeiro, Brazil
Jun 2015 ︎︎︎ Dec 2016

education
B.A. GRAPHIC DESIGN
Esdi, Escola Superior de Desenho Industrial
Rio de Janeiro, Brazil
2011 ︎︎︎ 2016

B.A. GRAPHIC DESIGN
Cambridge School of Art
(visiting exchange student)
Cambridge, United Kingdom
2014

teaching + speaking
FIRST ROUND LOS ANGELES
Fanta rebrand by JKR
Daniel Rocha & Mackenzie Dragan
Los Angeles, CA
2024

INTRODUCTION TO CALLIGRAPHY
Workshops for small groups
Rio de Janeiro, Brazil
2015 ︎︎︎ 2020

IMPROVISING TOGETHER
Interactive art performance: Making Collaborative Music with Images
University of Aberdeen
Scotland, United Kingdom
2018

Recognition
LATIN AMERICAN DESIGN AWARD
Packaging
2021

NATIONAL TAICHUNG THEATRE
Typographic Poster Competition
First place
2014

Press
Fonts In Use – Staff Pick︎︎︎
Creative Doc︎︎︎
Bonde BR︎︎︎
Criacura︎︎︎
Criacura︎︎︎


Capabilities

︎
font used in this website is
Durango Kid, by Fabiano Procópio