"Queijo Quente" is Portuguese for "grilled cheese sandwich", which is the quintessential practical snack, easy and always tasty, anywhere, anytime. The design further explores this concept and takes inspiration from Brazilian street food packaging. Popcorn and other treats sold in small street carts usually come in a cheaply printed paper bag with the product name repeated all over it. Having the logo repeated as a pattern is also a reference to sticky pop songs that stick to your head like caramel popcorn sticks to your fingers.
        The color palette is a not-so-subtle play on how the combination of red and blue quickly screams "USA" and therefore, pop music culture in general. The whole Americana vibe is toned down with pale beige backgrounds and neon pink details.